Brandon Reed | Crain's Seattle

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.

Brandon Reed


Brandon Reed wanted out of a costly timeshare, but couldn't find a trustworthy company to help him. So he started his own. In 2012 Reed founded Timeshare Exit Team to help other timeshare owners safely exit their properties and obligations. The company is based in Lynnwood, Wash.

The Mistake:

In August 2015, we had 50 employees and by the end of 2015 we had about 100. Today, we have 185. With that many employees across the country, it’s really important to hire and invest in the right leadership. There was a point when we were a little bit of a revolving door, just trying to find the right people.

So it is difficult, but there were plenty of times where we were moving so quickly that we were doing one or two interviews and hiring. We go through multiple interviews now to make sure we’ve got the right candidates for that position.

[At first] I stayed away from hiring anybody from within the timeshare industry, but we just hired a new chief revenue officer who comes with a lot of experience. He’s worked in many spaces in the timeshare industry and has a lot of knowledge.

Bringing him into our company has made a big difference and brought a new perspective. And he’s probably someone we should have hired a long time ago.

When you bring in the right leadership, you have to give them the reins.​

The Lesson:

I’ve been known to be a little bit of a micromanager, but because this is my baby I’m very protective. What I’ve learned is that when you bring in the right leadership, you have to give them the reins and allow them to do what you hired them to do. They are going to make some mistakes too, and that’s OK.   

If I could go back in time, I probably would have hired people from within the timeshare industry a lot sooner. Find the honest people within the industry and connect with them, because relationships are everything. And this goes for any business. You can get deals done, but you can get deals done a whole lot easier when you create long-lasting relationships and network well. That’s one thing I didn’t do well in the beginning.

Follow Timeshare Exit Group on Facebook here.

Photo courtesy of Brandon Reed.

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